IKEA who has for a number of years used computer graphics for their room shots in the paper catalog, has just taken the browsing experience to the next level. The catalog that started its life in 1951 is going to get a major new addition starting July 31. IKEA will be launching two mobile apps for iOS and Android. McCann, the agency who worked on the application, has been workign with IKEA on the project since 2011.
The new Augmented Reality application will allow users to view video, interactive experiences, photo galleries and home furnishing inspiration. Pages that feature a mobile phone icon will allow you to unlock a richer user experience.
For a sneak peak at the new application and 2013 catalog, take a look at the video below.
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