ThinkLab - https://thinklabgroup.com/
Project Summary
Clifton Vault is a state-of-the-art automated parking solution with a full concierge service located on the Atlantic Seaboard in Cape Town, South Africa. Clifton is at the heart of luxury real estate and living. The concierge service fits perfectly within an environment where finding a safe parking spot is often impossible, and it is accessible all with the push of a button. Clifton Vault’s coffee shop and a boutique hotel proposed to perch on top of the car park, showcasing panoramic views across the Atlantic, aims to become a popular hub of Clifton.
ThinkLab’s full brand design and visualization solution included name generation, logo design, brand identity, print and digital brochure design, CGI’s and an animated sales video packaged to illustrate this innovative system to Land Equity’s prospective buyers.
What made the project so interesting is that it was the only parking solution of its kind in Southern Africa, making it a complete marvel nestled within Cape Town. This was a full collaboration with the world’s most advanced and innovative parking system supplier and will be fully functional from the touch of a button.
Challenges
We had a fair number of challenges to overcome like any other architectural visualization project. Some of the biggest hurdles we faced was integrating the real-life footage with our animated footage because there was were so many moving elements in each scene. We adapted by carefully curating our animation movements to flow naturally alongside the contextual visuals.
We had to accommodate for design and architectural processes as well throughout our project which made it particularly difficult to produce good quality content in the time frame we were given. We adapted by pre-empting most of those changes and making our adjustments accordingly ahead of time.
Producing visuals to this quality required high detailed modeling of the parking systems we had no prior knowledge of. We were able to address this challenge by doing thorough research and educating ourselves as a studio on how such systems work.
Lesson Learned
This was one of our first attempts to fully implement Corona Renderer to our workflow. We learnt a lot about the potential it has, and how it is busy shaping our industry for the better. We realize that Corona is perfect for animation as our render times were much better in relation with Vray and we had zero flickering in our final passes of this project which provided for the crispness of our visuals.
In all, this project resulted in our team gaining vital new knowledge and we completed a project that was well executed and received very well by our satisfied client. Clifton Vault was a huge success for the ThinkLab team and raised the quality standards for our growing company.
Thank you
