Beat Color - https://beatcolor.com/blog/real-estate-video-editing-beat-color/
has been proving its high effectiveness on the targeted clients. Specifically, according to an Australian Real Estate Group, real estate listings that include a video receive 403% more inquiries than those without. Therefore, not including video into your real estate marketing strategy is a big mistake.
Statistics show how benificial Real Estate Video is:
– 73% of homeowners say they’re more likely to list with a realtor who offer to create a video for them
– After watching a video, 64 percent of users are more likely to buy a product online, according to ComScore
– 90 percent of users say that seeing a video about a product is helpful in the decision process.
– Video drives a 157 percent increase of organic traffic from search engines.
– 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco)
– Blog posts incorporating video attract three times as many inbound links as blog posts without video. (Source: SEOmoz)
– Online video now accounts for 50 percent of all mobile traffic and up to 69 percentof traffic on certain networks. (Bytemobile Mobile Analytics Report)
The effectiveness of video is indespensable. However, when you decide to include video in your real estate marketing, the next question is, “Should I hire someone or shoot the video myself?” The answer depends on what type of video you plan to shoot.
Shooting a professional video is not easy as shooting a photo. It requires a lot of techniques and time. If you are confident about your skill, then do it yourself should be a good choice.
If filming your listing videos is something you want to take on, here’s a list of the equipment you’ll need:
• A DSLR (digital single-lens reflex) camera.
• A 64-gigabyte memory stick, which can record a couple hours of HD footage.
• A fluid head tripod so pans and tilts aren’t jerky.
• An umbrella light to eliminate shadows and fill in dark areas of a room.
• A lightweight monopod camera support — it steadies the camera for sharper framing and can be used to create a boom/crane effect for creative and elevated angles.
• Add in a lapel mic for audio and you’re all set.
Also, there’s a wealth of online resources if you plan to do it yourself. ReelSEO offers comprehensive do-it-yourself tips from lighting and sound to editing. HDhat has an online store with the latest apps, equipment and gadgets specific to real estate videography. They also provide very affordable editing services for raw footage you provide.
If making a real estate video create pain for you, then hiring a freelance videographer is an optimal choice. They are specializing in creating professional videos, they will know how to make it perfect as your expectation. Remember to ask for test or samples which they’ve produced exactly like your project to see how they work.
