UpClose with David Wright is a monthly column written by David Wright about various topics that are of interest to many visualisation artists in the architectural field. As the President and Founder of Artmaze, one of the worlds leading visualization studios, David has a unique perspective on the industry and what make it turn.
  

    Business Planning

With the beginning of each year you should dedicate extensive time to plan for your future, both personally and professionally. It is time to be truthful and note all positive and negative experiences about the events of the last year. 		 
         
    Scenarios that you may not be aware of: Starting with Sales Representatives

Numerous entrepreneurs often do not like the executive sales process; they may prefer to hire someone or contract with a sales representative. The common first impression is that this is a good idea, where you simply assign a commission and someone takes care of the rest, right? 		 
         
    A vision for the role of formal groups and organizations

Architectural rendering artists and 3D design professionals could be better represented and guided by an organization that possesses both technical knowledge and research and business advice to give its members. With some exceptions, most of existing organizations only provide the member with a listing...		  
         
    Writing bids & proposals

Let’s start with definitions: a proposal is an offer awaiting acceptance; a contract is an offer that has been accepted and that fact acknowledged in return by the person making the offer. A proposal is a starting point, and can have a basis of fewer details than a contract usually needs; but a contract...		  
         
    Marketing Your Services

A business needs business, to be in business. Your services are needed and the following should help you understand the basics on common marketing tools such as using brochures, videos and other media.		  
         
    Understanding What You Are Selling/Offering, And How To Sell It PART 2

To succeed in any professional service business, such as Architectural Rendering, you must become a successful executive sales person, develop your negotiation skills to be able to write a fair contract, produce the work, deliver and get paid. 		 
         
    Understanding What You Are Selling/Offering, And How To Sell It PART 1

One of the main changes for the business-to-business executive sales process is to think differently regarding what you are offering. Generally speaking, most of us just offer rendering services, animation and the like, and frequently we are told what to do and how; such as... 		 
         
    Budgets, contracts, how to estimate our work. PART 2

A contract is not a guarantee to a flawless execution of a job; it is just a part of the whole process. Some clients don't truly read the contract, (typically architects due to their artistic background), and simply quickly scan it and think that what you wrote is simple a pure waste of time... 		 
         
    Budgets, contracts, how to estimate our work. PART 1

Over the past years, many people have asked me the same question over and over again. I’ve also seen the question repeatedly come up in other areas: on Internet boards, in magazines and in casual conversation: “Should I charge, if so how much should I charge, and how do I arrive at that amount?” This is a very common question among many of us.		  
         
    Successful Communication Starts With a Successful Self-Critique

"...It is a clear fact that software development quality has progressed, and evidently computer power has exponentially increased; but the question is, “Why do we not see the same growth in the quality of work?..."