mahorela

Hi to all.

I am currently working on some new material for my portfolio and this is largely animation based. I was reworking an old model I had used in the past of an entrance way to a resort that is big on foliage. So it got me to thinking about wind animation in trees and how cool it would be to have that in a archviz render. So some volume select, flex modifier, wind object and point cache later I have fully animated trees and plants.

When I first got into archviz I saw alot of animations that were incorporating character animation, spinning fans, water animation etc. etc. and when these animations were shown to clients these animations added wow factor to the work "the fans even spinning" was a regular type of comment.

why have arch viz professionals gone away from this in an ever increasingly competitive market. Obviously the bells and whistles should always come second to what the image or animation is trying to achieve but isn't this a way for firms to differentiate themselves from their competitors?

Instead of just undercutting each other on price, shouldn't firms be trying to out do each others work and therefore drive up CG arch viz quality at the same time and once these processes are added to the workflow they can't add that much to the timeframe.

aside from lighting technology producing more realistic images, arch viz work is essentially the same as it has been for 8 or so years. It seems to me that the industry standards are stagnating.

This to me is an exciting direction for Arch Viz to take and you never know, we may just have some fun in the process.