Re: arch viz stagnation
I find that paying clients know what they want and don't expect 'extras' like animated fans or lens flares as they've seen it all before.
They know how easy it is to do and appreciate that it adds nothing to the main focus of the animation i.e. the architecture.
I think stagnation would be more evident if we were all still adding these trivial things-fads come and go with technology, as they should.
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