Bells and whistles, animation/rendering and workrounds are all important. Even for those clients who come to you for the bog standard.
It is possible to having moving quality animation if you are willing to work with multiple renders, compositors and up-sell the work you can offer your clients.
It is much easier just to give the client the minimum but they will sell more, get more interest and better public appreciation if we wow them. It's getting easier to do.
One we up-sold earlier
the brief here was to show how nice this office could be with different levels of furniture vs. density.
We told them we wanted to do this instead, now there a repeat client.
http://www.uniform.net/images/port2_4_movie.wmv
With the current project I am working on the main pass will be vray, all the planting will be max scanline and mental ray ambient occlusion so I can animate complex plants moving with relative ease......my major problem is not the rendering though its just using the mesh in the view port that becomes the pain.
Tight deadlines will always be here and of course clients always have the last word.
I always try and do something a little extra or try something new with every project. Otherwise it becomes very boring becoming the extension of an architect’s pencil.
Mike
Senior Designer
www.uniform.net