Quote:
Originally Posted by BKittsARC
You will probably never see an architecture firm with a budget for a Neoscape (or likewise) production. Those are geared towards property developers with big pockets in the real-estate markets. We work on multi-million dollar projects, and although it would be great to have such a marketing piece, it's not worth the budget. We do primarily healthcare so I'll speak from my world.... it would be a bigger asset to allow the head of hospital explore his entire new million dollar project and workout any flaws before we actually break ground as opposed to blowing 40gs on a an amazing marketing piece.
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And, HKS's clients are taking them up on the new technology -
including the Dallas Cowboys and Gatehouse Development (developer of the
W hotels), at a cost that ranges from $65,000 to $150,000 per project
based on the project scope.
This was what I based my comment on regarding the Neoscape animation. Of course architects are cheap, myself being an architect. All joking aside, architects usually don't have it in their fee to produce marketing renderings. They still need to show their design to the clients. This real time solution would work for that purpose. I'm just shocked at the notion that someone pays $65,000 to $150,000 for something so lifeless.