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Old September 5th, 2008   #1 (permalink)
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Default 7th Art

Does anyone know if 7th Art does their own renderings, or if they outsource the rendering aspects of their projects...?? The image attached is the one that caught my eye.
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File Type: jpg 7th_art.jpg (136.3 KB, 256 views)
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Old September 5th, 2008   #2 (permalink)
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Default Re: 7th Art

I think they do it all in-house through their studio called Swim. But, keep in mind that 7th Art is an agency. So it's possible that on some projects they might have done the advertising and not the 3d. But, as far as I know they did all the 3d for the Trump Dubai project. The video is actually pretty cool...
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Old September 5th, 2008   #3 (permalink)
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Default Re: 7th Art

Thanks.
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Old September 6th, 2008   #4 (permalink)
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Default Re: 7th Art

By the way, I don't know if you were inferring it, but that rendering does not look like it was created by an artist from New York City. I'm surprised they would put it on their website if they are positioning themselves as a high-end boutique studio...
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Old September 8th, 2008   #5 (permalink)
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Default Re: 7th Art

That image has a strange sense of perspective to me. I can't get past the impression that it is a city sitting in the middle of a colliseum-like bowl. Maybe just an optical illusion that my mind isn't inverting properly.
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Old September 8th, 2008   #6 (permalink)
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Default Re: 7th Art

I get the same impression... but maybe it's just at the very end of one of those Palm Islands. That irons out the perspective a little for me.
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Old September 8th, 2008   #7 (permalink)
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Default Re: 7th Art

Quote:
Originally Posted by RobNJ73 View Post
I get the same impression... but maybe it's just at the very end of one of those Palm Islands. That irons out the perspective a little for me.
correct.
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Old September 8th, 2008   #8 (permalink)
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Default Re: 7th Art

very schmaltzy marketing video
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Old September 8th, 2008   #9 (permalink)
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Default Re: 7th Art

Quote:
Originally Posted by nicnic View Post
very schmaltzy marketing video
Schmaltzy? I have not heard that word used in Miami. So, I looked it up in Wikipedia:

Schmaltz or schmalz is rendered pig, chicken, or goose fat used for frying or as a spread on bread, especially in German and Polish cuisine. The brown fatty residue left in the pan after frying bacon is schmalz (although the melted fat that is usually referred to as schmalz has a whitish color).

Lol...I guess the word I use is Cheesy. In which case, I agree...
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Old September 8th, 2008   #10 (permalink)
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Default Re: 7th Art

I dont like that rendering at all.
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