benno

Hi all,

My name is Ben Garbers. I am based in Melbourne and am a senior modeller at a 3D visualisation company called Luminova.

Currently I am conducting post-graduate studies in business management involving case studies of the organisation that I am currently working for.

I was wondering whether you would be willing to help me with my current assignment which involves forecasting future trends in the 3D modelling and visualisation area or industry.

The following are the questions that I would like to ask you.

Do you believe a purely 3D visualisation company in the future will be viable and will be able to provide a product that positively impacts on individuals and organisations in terms of speeding up the design process, saving costs etc?

Will the software in the coming years be powerful enough and easy to use that organisations that currently outsource to companies such as Luminova won't need to anymore and will be able to model and visualise in-house and cost-effectively?

An architect provides a service that involves designing a building and visualisation might only be a small part of this process. How valuable is visualisation?

Is 3D modelling and visualisation like a lot of IT that it is over rated and yet to prove real substantial value to organisations and may remain unsubstantiated?


I appreciate any time you can afford to this issue as it is of great assistance to me.


Kind regards,
Ben Garbers

benno

OK

I see I'm getting a lot of views here but not a lot of replies so I'll try to put it another way.

Is it the laziness of software delelopers not listening to the needs of designers that saves the '3D visualisation' niche from being made all but redundant or does '3D visualisation' have value as its own entity?

My feeling is no it can't survive if the software in the next 5-10 years becomes say a catia that can output great renderings because why would a car manufacturer outsource its visualisation if it can do it all in the one program? It doesn't seem far off, V-ray for example is an easy to use renderer that produces outstanding renders.

Then the question is, can software developers bring all of the already existing great tools together and make fully integrated, easy to use applications that have it all?

Any insights?

14343

no they wont put it all together.......................everything is in business....................and each developers are competing each other.................who can create a fast, easy, great production, cost effective rendering softwares...........................lol

Greg Steckler

3D often times gets the design job in the first place. Show a client "eye-candy" and they want that too for their project. Being able to produce 3D fly-arounds or stills of architectual buildings for around 50 cents a sq. ft. is low enough to have small economic impact on the fee, yet sophisticated enough to land the job. It's all about service to the client.

Jeff Mottle

Hi Ben,

Download the results of the 2004 Architectual Visualization survey that I presented in Copenhagen a week ago. http://www.cgarchitect.com/vb/5644-2004-architectural-visualization-survey-results.html

I'll also be putting up an article on the site later this week summarising my presentation and it looks like I may be also doing a similar article in a CG mag in the next month or so.

Most of the questions you are posing were in my presentation so between that and the survey results you shoudl be able to come to your own conclusions.

PS. Say Hi to Paul for me.

Cheers,
Jeff

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Jeff Mottle
CGarchitect.com