Tim Nelson

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Tim Nelson - final.jpg (162.7 KB, 688 views)

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Tim Nelson
timnelson3d.com

hbetter

The shadows give presence to the form of the tower, not the font. I would get rid of the text. The rendering is on the line of feeling corporate. Perhaps it is the usage of blue that gives a sense of neutrality.

ehanson

I would lose the title and border, work on a more photorealistic lighting. It is too illustrative and not developed enough for me. Not sure I am fond of the green hue.

matthewbannister

I like the "city of the future" 1940 World's Fair style, though you should get rid of the graphics. It looks like a photograph of a model on a table.

Arnold Gallardo

This evidently has a feel for the 'Art Deco' poster of the 30's and 40's. it is a very good attempt at that. I do not know however if the blurred plane works in this image.

The overall choice of a color scheme also is a bit detracting to the image. If you do look at Art Deco illustrations the colors there are quite vibrant and are always either complementary colors if not B&W contrasting with color. The greenish hue makes the image 'clinical' a bit and not lively. Now that is a psychoperceptual issue there and this contributes to how one feels about an image they are viewing.

A better lighting position could have been chosen so that you either have a dawn or dusk situation where you can add a bit of warm pallette to offset the green/blue cast. even just making a sky a bit yellowish to reddish on the horizon would have made this image work better. The stark modeling for the intended effect is valid however and that is what worked well for this image.

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Arnold Gallardo
Visual Content Creator
Technical Writer

Author:'3D Lighting: History,Concepts
and Techniques'

Lon

For a poster to be succesful, it needs to create a draw to that place. Here you have an object that could be a very interesting architectural monument, but it gets washed out and flat and it's set in a desolate environment. The lighting, the people, the rest of the details are needed to pull the viewer to this place. Make a big, bold statement without having to make it with title text.

Ernest Burden

I think I can see where you were going with this, and you almost got there. Almost, but not quite. In the end, you saved the picture with the device of being a poster, thus allowing a more simplistic, un-finished treatment appear intentional. Perhaps it was. The problem is it reads as incohesive, just plain 'lost'. However, the formatting comes to your resque.

Simplicity is hard to pull off, especially when you leave some elements, like the trees, in their complex form. Compare the foreground trees to the ones at the back, atop the building. The back ones read as simple shapes which works with the overall feel very well. The airplane is a nice touch, added to point to a nostalgic motif, but would be better if treated as a set of simple, solid shapes. As it is, it becomes among the most interesting things in the picture, which it shouldn't be. The cars are all a single color. Good idea, but why white? That's the buildings' color.

The simplicty works best on the right side, where the building uses basic shading and shadowing to reveal shapes, then fades out perfectly. The mass balances the tower's height nicely. But what's with the low buildings on the ground? What function do they serve? By showing an opening in the end you invite us in, but to what? I would have liked to see them as boxes. And since they fade out to reveal a bit of street it brings the viewer into a lateral movement instead of using them as pointers INTO the scene to the 'star' building.

Speaking of our star, I find the glass just does not work. It's such a saturated blue as to be distracting. It has no hint of transparency. The 'pods' are for looking out, why can't we see in? Did you try the tower in any color other than white? Maybe it wouldn't work, but using a color would draw attention into the center. The axis of the tower is on the grid, making the pathways that lead to tower legs hit at the centers of the quad. Perhaps it adds a stability, I just find it boring. Also, the entry pavillions stop a flow from the path up the curve of the tower. Think about the tower rotated 45 degrees with the legs picking up from stronger diagonal pathways. The entries could remain where they are, with a second-level cirulation ring, connecting visually to the ring structure of the observation pods. It might help with the wimpy shadow, as well. For such an interesting tower, it sure casts an un-revealing shadow.

Sorry, I shouldn't be re-designing your building. However, I think that the design as it is presented is causing graphic problems.

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Ernest Burden III
AcmeDigital
architectural rendering