is there a market need for site plan and elevation rendering?

eagle · March 15th, 2004

Hi: Do you guys know if there is a market need for these types of illustrations. I think most of the clients of 3d renderings are developers, but architectual firms may need more elevations, floor plan and site plan renderings. Haven't seen many companies specialized in these field. or maybe most architectual firms just made those illustrations by themselves or maybe 2d specialists are occupying this field. I have done some works using coreldraw and photoshop. wondering if I could sell these kind of service. I want to make these illustration more watercolor like. any comments are appreciated.

STRAT · March 15th, 2004

nice renderings, but i doubt you'd make a profitable business out of it. specially in the UK anyway. most peeps want 3d work.

Any architect worth his salt does this type of imagery as per normal these days. the only value you can realistically add is helping him out of a hole if he has a big workload to complete for a dead line.

kingeldar · March 15th, 2004

totally agree with strat on both points (nice rendering, no real market in france architects do it emselves unless they are in a big big hurry...)

mtutaj · March 15th, 2004

I am starting to see more and more firms do these kind of drawings inhouse with autocad now, Since the release of 2004 and soon 2005, you have gradient fills and millions of colors to work with now.

Mike

Ernest Burden · March 15th, 2004

Quote:

Originally Posted by eagle

Hi: Do you guys know if there is a market need for these types of illustrations..

As the others have said, I do not see that work being a profitable business IN ITSELF, but as an added service to regular renderings, yes, I see it. One of my regular clients does from time to time hire renderers to do elevations (more than plans), and while I usually try to avoid the work myself, the results can be quite nice. Typically, when they buy these, they are paintings. But on a recent job, the one I posted yesterday in another thread, I had done three elevations as part of the work. This was, in fact, a very profitable thing since I have a model for the other views. So that is how I see it--rendered elevations as a byproduct of renderings, not alone. Here is the project:

http://www.acmedigital.com/PentE/index.html

eagle · March 15th, 2004

thank you guys for your information. Hi ernest, your works are really great. Actually I myself are working on these digital watercolor hybrid type of illustration, I'm not a watercolor painter at all, so the watercolor entourage really make me frustrated. The trees, cars and people in your renderings seem to be real painted ones, aren't they? your renderings really cought the true characteristic of water color rendering. would you please give me some comment on my works , actually the 2 pcs of watercolor effects are not finished. the entourage really kills me. Thank you.

neill · March 15th, 2004

hey eagle,

your last post w/ the perspectves.... what were these renders achieved it?

thanks they look very professional

neill

Ernest Burden · March 15th, 2004

Quote:

Originally Posted by eagle

Actually I myself are working on these digital watercolor hybrid type of illustration, I'm not a watercolor painter at all, so the watercolor entourage really make me frustrated... the entourage really kills me.

Entourage really kills everybody. It's hard. In the example I showed, the trees and people are flat images, the cars are 3D in the scene. The trees are X trees in the model (two polygons, an X in plan) and the figures just dropped in in Photoshop.

I like your attempts, especially the image on the right. You could help it out by adding some noise, or random variations to the luminosity. A lot of what is done in watercolor rendering is reduction, simplification. That is hard to do with such detailed 3D models, but if you can get a good balance between a necessary level of detail and an overall sense of simplistic treatment to larger masses or areas of the picture, you are on the right track. Adding linework also helps, but only to the point of imitating what people do when they paint. Technically, digital does not NEED lines, yet viewers are used to seeing them.

eagle · March 15th, 2004

hi: neil, those watercolor effects were done in photoshop. a lot of retouching works, and some painting to emphasize the gradient. I think watercolor rendering has a different lightness distribution from photo realistic renderings, just focus on that point and aim at rebalancing the lightness.

eagle · March 15th, 2004

thank you very much ernest, you are a master.

March 15th, 2004	#2 (permalink)
STRAT Super Moderator Join Date: Dec 2001 Location: Cardiff, Wales, UK. Age: 36 Posts: 6,488 Name: Stephen Leworthy	Re: is there a market need for site plan and elevation rendering? nice renderings, but i doubt you'd make a profitable business out of it. specially in the UK anyway. most peeps want 3d work. Any architect worth his salt does this type of imagery as per normal these days. the only value you can realistically add is helping him out of a hole if he has a big workload to complete for a dead line.

March 15th, 2004	#3 (permalink)
kingeldar Senior Member Join Date: Jan 2004 Location: Paris, France Posts: 323 Name: Steph deux	Re: is there a market need for site plan and elevation rendering? totally agree with strat on both points (nice rendering, no real market in france architects do it emselves unless they are in a big big hurry...) __________________

March 15th, 2004	#4 (permalink)
mtutaj Senior Member Join Date: Jul 2003 Location: Chicago, IL Posts: 404 Name: Mike Tutaj	Re: is there a market need for site plan and elevation rendering? I am starting to see more and more firms do these kind of drawings inhouse with autocad now, Since the release of 2004 and soon 2005, you have gradient fills and millions of colors to work with now. Mike

March 15th, 2004	#7 (permalink)
neill Member Join Date: Nov 2003 Location: st. louis Posts: 30 Name: neill scheiter	Re: is there a market need for site plan and elevation rendering? hey eagle, your last post w/ the perspectves.... what were these renders achieved it? thanks they look very professional neill

March 15th, 2004	#9 (permalink)
eagle Member Join Date: Feb 2004 Location: toronto Age: 35 Posts: 36 Name: Stanley Shi	Re: is there a market need for site plan and elevation rendering? hi: neil, those watercolor effects were done in photoshop. a lot of retouching works, and some painting to emphasize the gradient. I think watercolor rendering has a different lightness distribution from photo realistic renderings, just focus on that point and aim at rebalancing the lightness.

March 15th, 2004	#10 (permalink)
eagle Member Join Date: Feb 2004 Location: toronto Age: 35 Posts: 36 Name: Stanley Shi	Re: is there a market need for site plan and elevation rendering? thank you very much ernest, you are a master.

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