Architectural animation in CG market

Alfonso Lee · February 11th, 2004

Hi All,

Back in 1995 I came across an article in CGW included a chart showing around like only 10% in the overall CG animation market was Architectural flythrough/animation..... is it still the case or does anyone have some update reference about it?

Regards,
Alfonso Lee

Dibbers · February 11th, 2004

I do about 50 -80 commissions for still images each year which is 200 - 320 in the last 4 years. In that time I have been asked to do an animation about 4 times. ( I don't actually do animations, but people assume I do).

alexg · February 11th, 2004

Almost the same number here, Dibbers. In the last 4 yrs we have done only 4 animations. Only less than 1% of all work done.
We have got a lot of request, though, but most just back off after seeing the quote. Most (architecture) client still think producing animation is just so easy, a by-product of doing stills. Which might not be the case as in the other CG industry.

Getting a 10% will be a spectacular achievement.

cullen · February 12th, 2004

Quote:

We have got a lot of request, though, but most just back off after seeing the quote.

Thats the same thing that happens to us. We do about 30 stills a month and are always asked to do animations of the site. when we give them the quote they always get this blank look on their face. :???:

I would real like to see a lot more animation out there though.

Ernest Burden · February 12th, 2004

Working as a one-man office, I have done two animations this past year.

But I do not do anywhere NEAR 50 projects a years. Some of you must drive a much nicer car than I do!

Quote:

client still think producing animation is just so easy, a by-product of doing stills.

In some cases that is exactly what it is. The last one I did, which is the best one I've ever done, was an add-on item to an order for 10 renderings. The client never asked for it, I put a fee to do the animation in my proposal. Towards the end of the job they just said "OK, why not do the animation". They had already paid me to build all the models, lighting, textures, etc. It WAS just a matter of programming camera passes and handing frame sequences to two idle computers. Once all was rendered, there was a few hours in Photoshop and Premiere to assemble the film. I had about 25 camera shots. So the work to produce the animation as a byproduct of the stills job was about two days. The fee was enough to cover that and more, so it was very profitable for me and very inexpensive for the client. If they had come to me for the animation only it would have cost about what they had paid for renderings. Its the same process in many ways.

Dibbers · February 12th, 2004

Quote:

But I do not do anywhere NEAR 50 projects a years. Some of you must drive a much nicer car than I do!

I meant 50 -80 images rather than projects. (still many though). I work on producing one fully detailed image per week, and a few conceptual sketches thrown in.

Animations serve a particular purpose, but they just don't 'rock my boat', so I'm glad to hear they're not dominating the Architectural CG indutsry.

STRAT · February 12th, 2004

in our firm i probably work on average about 20 jobs a year (say 2 per month or so) and maybe produce 100+ official images from them.

out of which i'll produce maybe 2 anims a year.

Ernest Burden · February 12th, 2004

Quote:

I work on producing one fully detailed image per week, and a few conceptual sketches thrown in.
Animations serve a particular purpose, but they just don't 'rock my boat'

Your work is top-notch quality so I hope you are charging accordingly--and can tell me how the Aston Martin Vanquish drives! (I'm kidding about the car).

Animation is where I want to take my career. Having done regular renderings for over 20 years I am desperate for ways to re-energize my work. Going 100% digital, which I did at the end of last year, is one, pushing for animation work is another. Making a lot more money considering how hard I work wouldn't hurt, either. But I'm not a very good businessman, so I doubt that one is realistic.

I think the high cost of animation is what has kept it at such a low percentage of renderers' work. I also think it will come into increasing demand in the next few years as a result of expectations by those that renderings are targeted at to see more information. In other words, that people will simply come to expect to see animation when an architectural project is presented. If that is true, it will drive demand for them.

Maxer · February 12th, 2004

I usually do about 60 - 80 stills a year an usually about 20 animations. Unfortunatley most of the animations we do are done in order to get jobs so they are done for free. Out of those 20 animations we were paied for 2 or 3 of them.

bigcahunak · February 12th, 2004

Hey, that would be very interesting, if anyone could find a more recent article.
BTW: I think that 10% for architecture is very high, but it also depends what they calced in there and how they got the info.

February 11th, 2004	#2 (permalink)
Dibbers Veteran Member Join Date: Oct 2002 Location: Leeds. UK Posts: 1,011 Name: Iain Denby	I do about 50 -80 commissions for still images each year which is 200 - 320 in the last 4 years. In that time I have been asked to do an animation about 4 times. ( I don't actually do animations, but people assume I do). __________________ Hard boiled eggs and nuts....Mm! www.idenby.co.uk

February 11th, 2004	#3 (permalink)
alexg Senior Member Join Date: Sep 2003 Location: Australia Age: 36 Posts: 181 Name: Alex Gunawan	Almost the same number here, Dibbers. In the last 4 yrs we have done only 4 animations. Only less than 1% of all work done. We have got a lot of request, though, but most just back off after seeing the quote. Most (architecture) client still think producing animation is just so easy, a by-product of doing stills. Which might not be the case as in the other CG industry. Getting a 10% will be a spectacular achievement. __________________ Alex G www.3da.net.au/www.3designarchitect.com

February 12th, 2004	#7 (permalink)
STRAT Super Moderator Join Date: Dec 2001 Location: Cardiff, Wales, UK. Age: 36 Posts: 6,505 Name: Stephen Leworthy	in our firm i probably work on average about 20 jobs a year (say 2 per month or so) and maybe produce 100+ official images from them. out of which i'll produce maybe 2 anims a year. __________________

February 12th, 2004	#9 (permalink)
Maxer Moderator Join Date: Feb 2004 Location: USA Age: 34 Posts: 2,509 Name: Devin Johnston	I usually do about 60 - 80 stills a year an usually about 20 animations. Unfortunatley most of the animations we do are done in order to get jobs so they are done for free. Out of those 20 animations we were paied for 2 or 3 of them. __________________ “There is no spoon” http://devinjohnston.cgsociety.org/gallery/

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February 11th, 2004	#1 (permalink)
Alfonso Lee Junior Member Join Date: Oct 2003 Location: Hong Kong Posts: 18 Name: Alfonso Lee	Hi All, Back in 1995 I came across an article in CGW included a chart showing around like only 10% in the overall CG animation market was Architectural flythrough/animation..... is it still the case or does anyone have some update reference about it? Regards, Alfonso Lee

February 12th, 2004	#10 (permalink)
bigcahunak Veteran Member Join Date: Jul 2002 Location: Israel Age: 36 Posts: 820 Name: Itzik Kelner	Hey, that would be very interesting, if anyone could find a more recent article. BTW: I think that 10% for architecture is very high, but it also depends what they calced in there and how they got the info.

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