Industry News

By Jeff Mottle

Epic Games Announces an Open Beta of Unreal Studio

Cary, NC (March 6, 2018) — Epic Games today launched Unreal Studio as an open beta, providing customers in architecture, design and manufacturing a shortcut to producing high-quality, real-time, fully immersive visual experiences. Unreal Studio introduces new learning tools, professional support and assets, along with the Datasmith workflow toolkit for streamlining transfer of CAD and 3ds Max data into Unreal Engine. Register for the Unreal Studio open beta today to explore the benefits that real-time and immersive workflows bring to design professionals.

Neoscape Brings Real-Time Design to the Real Estate Industry

Using Unreal Engine and Datasmith, Neoscape built a powerful pipeline for delivering a unique range of services to drive real estate brand strategies.

“Datasmith literally can do the same thing I did in four weeks in one day, and that is magic.” - Carlos Cristerna, Visualization Director at Neoscape

"Real-time engines have primarily been designed for the gaming industry, making them impractical to use for architectural and manufacturing visualization. Until now. Unreal Studio changes the paradigm by addressing needs specific to our industry, such as importing engineering models and easily achieving visual consistency,” said Karen Hapner, Senior Visualization Designer at Herman Miller. “With Unreal Studio, I can use Unreal Engine to efficiently create interactive, immersive experiences for our customers."

“The Unreal Studio open beta builds on the success of our Datasmith release. Datasmith simplifies bringing Unreal Engine into architecture and design pipelines with automatic lightmap and UV creation along with scripted workflows to organize, optimize and clean up geometry,” said Marc Petit, General Manager of Unreal Enterprise at Epic Games. “The feedback has been overwhelming—in just five months we had over 14,000 beta registrations, and a recent beta survey reported Datasmith productivity gains of 113 percent. We’re taking all the ‘boring’ work out of the process and giving users more time to be creative.”

Soluis Group & Carlson Rezidor Hotel Group: Radisson RED

Using UE and their Immersive Reality Portal, Soluis Group have created an astonishing look and feel for the new Radisson RED hotel in Brussels. Witness where real ends, and unreal begins.

Unreal Studio Features

Datasmith—After five months in beta, Datasmith has been production-proven by thousands of customers using it to efficiently transfer CAD data from over 20 CAD sources, including Autodesk 3ds Max, into Unreal Engine.

ItooSoft’s RailClone and ForestPack Pro are converted into appropriate UE4 assets.

Learning Tools—Extensive tutorials include Unreal Engine fundamentals and industry-focused training materials, with updated content released on an ongoing basis.

Assets—Includes 100 Substances from Allegorithmic for common architecture and design materials, and industry-specific templates to quickly create experiences.

Unreal Studio includes a library of 100 Allegorithmic Substances covering a full range of common architectural and design materials.

Support—The beta features a monitored community-driven discussion board and one-to-one ticketed support.

Interior design, courtesy Litrix.

Theia Interactive & Suffolk Construction: Virtual Groundbreaking

Every new construction project requires a ceremonial groundbreaking, and Theia Interactive redefined the paradigms by creating a virtual groundbreaking for their client, Suffolk Construction.

A recent independent rendering survey by CGarchitect of over 2,000 visualization experts revealed that Unreal Engine is the number one real-time solution used in architectural visualization; more than 20% of respondents are already using UE4 in production. The Unreal Studio open beta registration is available now. Sign-up entitles full access to Unreal Studio use for both educational and commercial purposes. 

Burrows Brings Top Brands into Real-Time 3D 

Established for 50+ years, Burrows delivers the absolute pinnacle of quality in digital and CGI work with regards to imagery and visualization. 

For more information, visit After November 1, Unreal Studio will be $49 per license per month.

About Unreal Engine

Developed by Epic Games, Unreal Engine is a complete suite of tools that empowers creators to bring real-time, high-fidelity experiences to PC, console, mobile, augmented reality (AR) and virtual reality (VR) platforms. Used by many of the world's leading entertainment software developers and publishers, Unreal Engine is also an integral part of many enterprise sectors, such as automotive, architecture, film, science, aerospace, marketing and education. Download Unreal for free at and follow @UnrealEngine for updates.

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Great article. Found the datasmith really useful when importing materials/textures from Max to Unreal. I've got a question that I'm hoping someone may be able answer. Our workflow at the minute is to attach everything in max so we end up with a single mesh to import into Unreal, however this process can be pain staking if the models are large. The last one we did have 60,000 objects and took 3hours to attach. Is this the best approach? Henry

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Includes the Datasmith workflow toolkit, learning resources, assets and professional support for design, architecture and manufacturing industries

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Jeff Mottle

Founder at CGarchitect

placeCalgary, CA