BMW Futuristic Metaverse

Base ART Bible; Art Direction; Concept Art; Concept Design; Environment Design; Promo Art

Creating a base for a metaverse with a fascinating history, an Art bible for the further development of the project, increasing brand awareness and increasing sales through media platforms, opening new markets, promotion, integration of new products. Advertising BMW products.

Identification of priorities and tasks, a developed location with a history, mood boards and a template of technical specifications for tasks, promo concept art, the discovery of new opportunities, the base of the promotion strategy in social networks.

Futuristic city view
In this project, I used the 3D + Overpaint technique. The sequence of work was as follows: a very fast sketch >> sketches >> 3D with camera setup and concept design of the environment >> stylization using the Overpaint technique.

As a rule, the client participates at every
important stage of the project and makes necessary
or critical changes, in the case when a focus group is not provided on my part. In this case, the key decision was the choice of angle, and the concept design of this project was approved from the first pass.
Thanks for your attention.
I would be very pleased if you supported my project with a like and subscribe to my profile on behance and artstation.

For cooperation:

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