Bionatics Announces New Pricing

Press Release

Bionatics announces new pricing policy for its natFX® product line

Bionatics® announces that a lower price standard list price of its highly popular natFX® plant modeling and animation software comes into effect today. This new pricing policy marks the company's decision to position its natFX line of product as a volume market software, thereby giving more studios and artist access to the world's most powerful integrated 3D plant modeling and animation solution.

“With the release of major natFX 3, the Award winning and most featured plant modeling tool has reached a technological maturity stage with the recognition of the the major and leading Animation and Video Game development studios around the the world” states Stéphane Gourgout, Bionatics’ co-founder and VP Sales & Marketing. “This new pricing policy will allow natFX to continue its deployment into an even larger community of talented team, independent studios and artists, following the large and fast expansion of the Computer Graphic Industry”.

A unique price list for natFX 3ds Max® and natFX Maya®

In conjunction with the price decrease, Bionatics is also aligning its natFX for 3ds Max® and natFX for Maya® price lists with a unique price list for all. This new price list concerns the natFX license and all plant libraries. Bionatics will deliver the same quality of service for both applications with same maintenance and upgrade offerings, online support and reduced cost maintenance through its annual Subscription Program.

“However, Bionatics will continue to develop natFX in close relationships with the profile and spirit of each platform making natFX for 3ds Max and natFX for Maya a
little different since each version is made to take the best of each and bring it the our final users” says Michel MURAIL, co-founder, CEO & CTO.

A major price decrease for natFX and its plant nurseries.

In Europe, Middle East and Africa, natFX for 3ds Max and natFX for Maya are now sold for 910€ including 1 license and 10 seeds free of choice. Additional seeds can still be purchased per unit or through credits from 19€ to 60€ according to quantities.

In North America, Japan and the rest of the world, natFX for 3ds Max and natFX for Maya are now sell for $990 US including 1 license and 10 seeds free of choice. Additional seeds can be purchased per unit or through credits from $20 US to $69 US according to quantities.

This new pricing corresponds to a 30% decrease in price for natFX 3ds max and 40% for natFX Maya. This re-pricing is one of many strategies implemented by Bionatics this past year to position the company as a volume market product maker on the Video Game, 3D Animation and Architecture Visualization industry. In January 2005, the company launched a major price reduction for its EASYnat line of products very well received by its target architecture community.

Prices and Availability

natFX for 3ds Max including 10 seeds free of choice = € 910 / $990 US
Single additional seed = € 60 / $69 US
10 Seed Credit = € 480 / $560 US
More seed credits are available from for packages of 20, 30 and 50 seeds.
Delivery: 48 hours

natFX for Maya including 10 seeds free of choice = € 910 / $990 US
Single additional seed = € 60 / $69 US
10 Seed Credit = € 480 / $560 US
More seed credits are available from for packages of 20, 30 and 50 seeds.
Delivery: 48 hours

To learn more about natFX, you can contact us:

- By phone on
+ 33 1 49 69 12 20 (Europe and Asia)
+ 1 604 662 7592 (North America and Japan)
- By email at info.usa@bionatics.com (North America and Japan) or info@bionatics.com (rest of the world)

To find the closest reseller to where you are based, connect to www.bionatics.com, select a product and then click on Sales contact and on Find a distributor.

For more informations on natFX, visit www.natFX.com

About Bionatics

Bionatics® is the world leader in plant modeling and simulation technology. The company develops a complete lineup of innovative solutions today used by leading firms in the industry of Architecture, Video Game, 3D Animation and Civil / Military Training Simulation. Established in 2000 by Stéphane GOURGOUT and Michel MURAIL, Bionatics was born from the scientific research lead by CIRAD which brought to life the AMAP technology used behind its EASYnat®, natFX® and REALnat® products. The company has developed strategic collaboration with the leading manufacturers such as Autodesk® and Alias® in order to offer better production workflows to its final users. EASYnat is today available for Autodesk VIZ®, Autodesk® Architectural Desktop and 3ds Max®. natFX is available for 3ds Max® and Maya®. Those products are currently used by major references of each industry such as:

Architecture :, Foster & Partners, Nightingales Associates, HOK, Jean Nouvel, RTKL, Artefactory, Alpha Vision, KD Lab, ARUP, Boadway Malyan, PRP Architects, Christian De Portzamparc.
Video Games: UbiSoft, Electronic Arts, Lucas Arts, Microsoft, Atari, Namco.
3D Animation: Sony Picture, The Moving Picture Co, Framestore, Weta Digital, The Mill.

The company operates offices in France (Paris and Montpellier) and Canada (Vancouver).