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We've been striving to replace our composited photographic elements with high quality CGI assets with no difference in quality. At one time it was very hard to find good quality CGI soft furnishings, clothes, flowers. If you could find them, they were likely to break your scene. Now that software and hardware have advanced enough to allow some freedom in this area we've been able to achieve our goal.
The brief called for a really nice look and feel to the lighting to get that lifestyle look. Vray 3.6, 3ds max 2018, some minor colour work in Photoshop. 16bit output.
