The Foundry is comprised of 38 light-industrial units specifically designed to cater for an emerging market: small businesses that need a commercial space with all the benefits of a large industrial warehouse - robust concrete construction, high ceilings, mezzanine, roller door access – without the size and associated cost.
We were engaged to produce a set of exterior and interior 3D renders to take the project to market. Typically, this would involve creating a few CGIs showing generic storage or trade applications, but our concept was to demonstrate the versatility of the units and open sales up to different types of companies e.g. online retailers, boutique manufacturers and niche services, by positioning these as ‘Adaptable Modern Workspaces’.
Our renders reframed these basic concrete units – that would typically be represented as generic, lifeless shells - as innovative commercial spaces that could benefit a wide range of boutique businesses.