The seed of this concept was in my mind well before the actual start. As a first phase we spent a week researching references and detailing the idea then the actual modelling work could be started. I designed all building in the sceen putting special emphasis on the main building.
The most challenging part was the clip art. The concept features look-alike (cloned) people but as a contradiction they had to be shown in a natural way. We took nearly 500 photos to select the most suitable ones.
Hopefully we managed to catch this special morning feel in a near future metropolis where many similar people live their life...
For some extra closer shots pls visit here: