Recently we created a set of product visuals for Hietakari, a Multinational brand that produced bathroom glass panels, corners, and accessories. These images are for the company website and marketing communication. How we did it: client sent us the requirements, brief models, and mood boards. After some revisions, we created the sketches and produced a series of product renderings. One of the challenges was that the different products of the series must fit into the same interior. We did this task promptly, and the client was satisfied.

The Brief

Working on digital design and creative direction usually involves a lot of brainstorming. Often, the brief includes an exact set of instructions on the look and feel. These can vary from brand to brand. We do not usually get a bunch of written instructions from clients, though. We typically start by trying to reach the target of the brief. After narrowing down the various options, we draft sketches of the potential designs. In this case, we discussed the desired "feel" of the images with the client before we started the drawings. We were looking for cool, futuristic, 3d visualizations. The styles we like the most are often reflective of the place in which they are made.

Designing 3D Renderings

This story is full of complexities and fun. In the beginning, we worked on 3D Studio Max. After initial work on the interior scene, we switched to the renderer to visualize the scene. After a while, the work quality was satisfactory, and the model would fit into the interior light environment. We iterated and improved the sketches until we finally got a visual that met the client's requirements.

The Final 3D Renderings

How do we make sure that 3D works in different sizes? We used Olli Savonen's excellent flatness-limiting approach. It was an enormous pleasure to work with this client!
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