Marrying CGI and photography

Explore the imagery we created for HBS, a manufacturer of unique wall, floor and ceiling insulation. They are passionate about making buildings more energy efficient - from family homes to industrial warehouses.

This project stands out because we created the roomset using 3ds Max, and then worked with a photography studio to insert real models back in to the CGI, after they were photographed on set.

Read about it in detail here: https://www.imagefoundry.co.uk/case-study/creative-cgi-and-photography-for-a-brochure/

Above: we created several roomsets for HBS, some that showed the scene and some which cut away to reveal their insulation in the floors, walls and ceiling.