Canada Water
THE PROJECT
The Canada Water Masterplan is a partnership between British Land, Southwark Council, and the local community to create an outstanding new town centre that complements the local area, making an active, positive, long-term contribution to local life.
Since 2014, more than 5,000 people have been involved in the community consultation held by British Land, which has directly informed the plans. The key areas of commitment are affordable homes for local people, local transport investment for current and future users, facilities for local people, support for a thriving community and economy, and sustainability now and in the future.
Allies and Morrison were the principal architects appointed to design the masterplan that covers over 35 acres. Geographically speaking, Canada Water is in close proximity to central London and Canary Wharf, however, it can be described as being disconnected and overlooked. The masterplan needed to recognise the strengths of the existing area, while providing upgrades to the infrastructure and creating new homes and opportunities.
The Canada Water Masterplan is a partnership between British Land, Southwark Council, and the local community to create an outstanding new town centre that complements the local area, making an active, positive, long-term contribution to local life.
Since 2014, more than 5,000 people have been involved in the community consultation held by British Land, which has directly informed the plans. The key areas of commitment are affordable homes for local people, local transport investment for current and future users, facilities for local people, support for a thriving community and economy, and sustainability now and in the future.
Allies and Morrison were the principal architects appointed to design the masterplan that covers over 35 acres. Geographically speaking, Canada Water is in close proximity to central London and Canary Wharf, however, it can be described as being disconnected and overlooked. The masterplan needed to recognise the strengths of the existing area, while providing upgrades to the infrastructure and creating new homes and opportunities.
The masterplan includes a full redevelopment of the area that includes a new ‘High Street’ to provide connectivity, a new town square to provide a focus for community and social gatherings. It also included a new park at its centre to provide a green space for everybody to enjoy.
OUR ROLE
Cityscape led the marketing campaign for Canada Water with the main aim of making this new town feel like 'Somewhere, not anywhere'. The focus of this was about creating a place with identity and that felt genuine and authentically London.
Cityscape led the marketing campaign for Canada Water with the main aim of making this new town feel like 'Somewhere, not anywhere'. The focus of this was about creating a place with identity and that felt genuine and authentically London.
We aimed to create a set of imagery showcasing the human experience of the key areas. Our guiding forces for our response was our client’s core value of creating a place that local residents want to live in. Architecture and design are important but the people give it true distinction. A place that ordinary people live, a place that reflects the grittiness of everyday life in a capital city while avoiding clichés and stereotypes.
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