realiZtic - http://www.realiZtic.com
Oxford Street, Europe’s longest shopping street hosts the infamous Selfridges and during the 2011 Wimbledon Championships, Nike have taken over the UltraLounge in the lower ground floor to create a multi-purpose retail space.
The arena pays homage to tennis culture adding a modern Nike twist, fusing sporting innovation with quintessential British style.
For more 3D-images of this project see : www.realiZtic.com
